Growth Energy

True Black

#0A0A0A

Primary background

Vivid Coral

#FF5C35

Primary accent

Electric Lime

#C6F135

Success, positive

Warm White

#FAFAF8

Primary text

Typography

Outfit + Plus Jakarta Sans

Build Momentum

Your Wealth, Accelerating

For the generation doing it differently

You're not waiting for retirement to think about money. You're building now — investing, saving, optimizing. Aurora matches your energy. Fast interfaces, real-time insights, zero friction between you and your goals.

You're ahead of schedule

At your current rate, you'll hit your €50K milestone 3 months early. Your investments grew 8% this quarter, and your spending is locked in. Keep this up.

Logo Variations

Mark & Wordmark

On Dark

On Light

Icon Only

Product Expression

Dashboard Component

Net Worth ↑ 8.2%

€127,450

+€9,840

This quarter

3mo early

Goal pace

Brand Voice

How Flux Speaks

Onboarding Headline

Your money moves fast. Now you can keep up.

Push Notification

You just crossed €50K invested. Next stop: €75K. You're 3 months ahead.

Error Message

Hit a snag. We're fixing it now — back in 30 seconds.

Usage Guidelines

Do's and Don'ts

✓ Use bold weights generously — this brand is confident, not shy

✓ Pair coral with lime for maximum energy on CTAs and celebrations

✓ Keep copy short, punchy, and forward-looking

✗ Don't use muted or pastel tones — everything is high-contrast

✗ Don't use formal or corporate language — this brand is 26, not 62

✗ Don't overuse lime — it's a highlight, not a background

Technical Spec

CSS Variables

:root {
  --color-bg: #0A0A0A;
  --color-surface: #141414;
  --color-accent: #FF5C35;
  --color-lime: #C6F135;
  --color-text: #FAFAF8;
  --color-muted: #777777;
  --font-heading: 'Outfit', sans-serif;
  --font-body: 'Plus Jakarta Sans', sans-serif;
  --radius: 14px;
  --shadow: 0 8px 32px rgba(0,0,0,0.5);
}